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Dental Marketing Articles

Many of the following articles were first published in the Successful DENTIST Marketing (SDM) newsletter. You can receive a free subscription to Successful DENTIST Marketing by clicking HERE and then clicking SEND when your e-mail screen pops up.  You will then receive a follow-up e-mail asking to re-confirm your desire to subscribe. 

• What is the primary goal of dental advertising? • Give your prospective dental patients a REASON to make an appointment with you • How to draw attention to your newspaper ad • Techniques you can use to boost the response from your dental advertising • Design elements which can help improve the response from your advertising ... Part 1 • Design elements which can help improve the response from your advertising ... Part 2 • Design elements which can help improve the response from your advertising ... Part 3 • The importance of clear communication • Eleven tips for creating more effective newspaper ads • Should your marketing target quantity or quality? ... Part 1 • Should your marketing target quantity or quality? ... Part 2

• Prospect head-nodding is a worthy goal • Twelve rule-of-thumb print advertising tips • Results analysis of advertising can be tricky • Sterile copy:  It's clean, it's accurate, it's logical, but it lacks potency • Overcoming prospect inertia